Services · Customization & Branding
Your Brand, Applied Where It Shows
Branding on a pair of shoes lives in a handful of small decisions: the mark in the heel counter, the print inside the insole, the box on the shelf. Each is specified and quoted as part of your program — with minimums set so a pilot order can carry full branding from the start.
Logo application
Five ways the mark goes on
The method follows the position. A debossed heel counter reads differently from a foil-stamped insole or a metal badge on a monk strap, and each method carries its own tooling logic. Shared tooling lets a pilot order carry your mark; dedicated tooling is cut for programs that commit to volume. Unit costs depend on method, position and order size, so they are quoted on specification rather than published as a list.
| Method | Where it appears | Typical minimums |
|---|---|---|
| Deboss / blind emboss | Heel counter, insole | From pilot orders (50–100 pairs) on shared tooling |
| Foil stamp | Insole, heel | From pilot orders (50–100 pairs) on shared tooling |
| Metal badge | Heel or strap | Dedicated tooling from 300 pairs |
| Woven label | Heel loop, tongue | From pilot orders (50–100 pairs) on shared tooling |
| Screen print | Lining, sock | From pilot orders (50–100 pairs) on shared tooling |
Indicative figures for planning purposes — binding quotation upon specification. Shared and dedicated tooling are assigned per program; dedicated tooling carries its own setup, quoted with the program.
Packaging
The brand moment before the try-on
Retail packaging is quoted as part of the program, not bolted on afterward. The box carries your design and print; tissue paper, hangtags and printed master cartons complete the set. Box printing is indicative from 500–1,000 boxes — an example value, quoted exactly on your design and carton count.
| Element | What we provide | Indicative minimum |
|---|---|---|
| Shoe box | Custom design and print — brand color, logo, size marking | Box printing indicative from 500–1,000 boxes |
| Tissue paper | Printed tissue inside the box | Quoted with the box program |
| Hangtags | Custom die-cut and printed tags | Quoted with the box program |
| Master cartons | Printed with brand and shipping marks | Quoted with the box program |
Indicative figures for planning purposes — binding quotation upon specification.
Last & pattern
Fit is a brand decision too
Branding that shows is only half the program; how the shoe fits is what the customer remembers. Two paths exist. Adjusting an existing cluster last — width, heel height, toe shape within the existing platform — is the lower-cost, faster route, and sampling runs on existing lasts in 7–14 days. A new last development is the second path: it adds 15–20 days to sampling (an indicative example value) and is quoted when the brief cannot be met by adjustment.
Either way the program starts from documents, not guesses: a tech pack if you have one, or a reference pair we measure and reverse into a specification. Both routes are covered in more depth under OEM & ODM.
The last library
Toes and widths we keep on the shelf
The last decides fit before a single stitch is sewn. These are the platforms standing in the cluster tooling room — adjust one of these and sampling starts in days, not weeks.
| Platform | Toe shapes on file | Sizes | Best for |
|---|---|---|---|
| D — standard width | Round, almond, square, chisel | EU 39–46 | The core dress and business-casual range; most programs start here |
| E/EE — wide fit | Round, almond | EU 39–46 | Markets with a broad-fit customer base (reference: DB-2614) |
| Comfort | Round, almond | EU 39–46 | Higher instep, softer insole system — comfort and business-casual programs |
| Boot lasts | Round, almond | EU 39–46 | Chelsea and dress boot blocks with boot-specific heel geometry |
Platform list is the standing library and is indicative of cluster tooling availability; a new last development adds lead time and is quoted against the brief. Size conversion reference lives in the FAQ.
How a branding program runs
From assets to a boxed, branded shipment
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Send brand assets
Logo files, brand colors and any packaging references. Vector artwork is enough to start; nothing is cut until the method is chosen.
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Method selection on the counter sample
Each mark — deboss, foil, badge, label or print — is placed on the counter sample and confirmed in position and finish before any bulk commitment.
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Pre-production approval
The PP sample carries every logo, label and tag exactly as production will run. Nothing enters the line without your approval on this pair.
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Mass production with QC
Branding is checked as part of the standard inspection at the partner factory — position, color and application — alongside the material and construction checks.
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Consolidated shipment
Goods are boxed, tagged and packed to spec, then shipped under the terms agreed on the purchase order.
Have assets ready to apply?
Send your logo files and packaging references with your target price and market. We reply with a branding proposal, method recommendations and indicative costs.